Downtown—our businesses and people—have been hit hard by the coronavirus pandemic. But we are coming back with safety in mind and plans in sight! We’ve heard from many of our stakeholders that you want to communicate current information about the “state of Downtown” to your employees, residents, tenants, visitors, patrons and customers. So that is what we’re doing here. This will be a live tool kit that will be updated with data, presentations, announcements, press releases and messaging that you can push out, whether it is through social, web or just good ole word of mouth. You will be able to access this Work.Page anytime.
We Are Downtown Campaign
As we enter 2021, we want to continue to stay attuned to the moment while supporting our businesses and organizations and getting people to come Downtown! Our challenge is to communicate a sense of urgency (without creating fear or anxiety) for Houstonians to come experience the community of people, places, food and happenings that make up Downtown.
We Are Downtown is a creative campaign, designed to bring attention to the Downtown community. Through storytelling and personal emphasis, it is intended to drive financial support for Downtown stakeholders who are struggling due to the effects of the COVID-19 pandemic. We Are Downtown’s bold, intentional creative emphasizes the people behind the Downtown’s food, fun, entertainment and hustle.
The campaign’s audience is workers, residents, Houstonian’s and visitors. The intention pillars help centralize the campaign around the tenants of its core message. They include:
HumanizeCreate a human-to-human connection.
Rally for SupportEncourage goodwill and community emphasis.
Inspire to ActionInsist on clear actions that can be taken.
ReassureDispel anxiety by addressing safety concerns head on.
The Downtown District will be supporting the campaign through TV advertising (KTRK Ch. 13 partnership, Connected TV, HULU), digital advertising, social promotions and environmental graphics (METRORail wraps, etc.). It will be even more impactful if our Downtown stakeholders and partners embrace the campaign!Please join a #WeAreDowntownHou Virtual Workshop on March 25 at 10 am
Meeting ID: 945 4782 3892
Downtown Magazine Spring 2021
We’ve got this
We say it a lot – we believe in the future of Downtown. We say it because we know our future is bright. We, all of us, are the heart of this city, and neither a pandemic nor an ice storm is going to stop our progress. It hasn’t been easy, but Houstonians are resilient and so is Downtown. Certainly, we’ve all changed how we live, work and play over the past year. We limit our social groups. We don our masks, shop curbside, and work virtually. Now thanks to those efforts and with the administration of more vaccines, we are finally seeing a light at the end of the tunnel. Downtown is ready for your return.Download the full PDF
We know this is a difficult time for everyone, especially those in the service industry, so we encourage you to continue supporting your local businesses however you feel comfortable. Whether that means sitting down at a socially-distanced table or ordering food via one of the available options, whatever you choose helps. So, take this opportunity to get out of the house or the office and support your favorite Downtown restaurants that are open and ready to keep you fed!
We are doing our best to keep up with what is open and/closed. Please visit our guide for a comprehensive list of restaurants and attached is a handy, dandy printable list.Download the full PDF
Downtown Stakeholder Virtual Meeting
The Downtown District held a virtual stakeholder meeting on March 4, 2021 where President Bob Eury discussed the “State of Downtown.” The presentation covered updates on Downtown’s market sectors — office, hospitality, sports, convention, food & beverage, events, cons and government — as well as exciting development projects recently completed and underway and info on the District’s new marketing and advertising campaign, We Are Downtown. If you were unable to attend, the presentation and zoom recording are below as well as on our Downtown District website.Download the full PDF
Today, the Downtown Redevelopment Authority (DRA) hosted a groundbreaking ceremony on the future site of a new neighborhood park located at 1515 Fannin Street. DRA and Downtown District board members, Mayor Turner, Councilmembers and special guests were on site for the occasion, which also marked the unveiling of its official name: Trebly Park. (The park has previously been referred to as Southern Downtown Park.) Construction will begin immediately, with estimated completion in March 2022. The park will include Tout Suite, a fast-casual cafe operated by La Vie de St Concepts, the restaurateurs behind Tout Suite in EaDo and SWEET; large- and small-breed dog runs; tranquil seating areas; a flexible event lawn; and a robust public art program, including an inaugural gateway installation by Quintessenz and a playscape by Brooklyn-based art duo Chiaozza.
“We aim for Trebly Park to become a destination that reflects the character of this emerging Downtown neighborhood,” said Curtis Flowers, DRA board chair. “The genesis for the name was inspired in parts by location, shape and the fun factor. Trebly Park is located on Block 333 of Downtown Houston, on a site defined by three city block corners. Trebly, meaning ‘three times as much,’ is fresh in spirit, rolls off the tongue and is not moored in convention. By its definition, Trebly Park implies that the park has much to offer those who visit it in terms of experience with ‘three times as much’ fun, play, interaction, relaxation and deliciousness. We also hope the grounds will serve as a ‘third space,’ or communal space, for area residents, students, workers and visitors.”...Read MoreLink to press release
The first establishment taking part in Houston’s More Space: Main Street economic revitalization initiative has opened its street patio: Little Dipper, a historic district bar known for its pinball machines, cheap bourbon and lively jukebox selection, served the first guests on its expanded roadway patio over the weekend.
A partnership between the City of Houston, Houston Downtown Management District (Downtown District) and Houston Metropolitan Transit Authority (METRO), More Space: Main Street allows restaurants and bars to create expanded patios on Main Street between Commerce and Rusk. The program aims to make it safer and more comfortable for visitors to return to Downtown establishments, helping Houston’s food and beverage industry recover from the devastating impacts of the COVID-19 pandemic. Several more business applications for the More Space: Main Street program are in varying stages of the review and permitting process.
“This is one of those rare projects that solves several different problems at once,” said Scott Repass, owner of Little Dipper and a Downtown District board member. “It is a healthier option for people wanting to go out and for restaurants and bars wanting to serve them. It is an attraction that will bring people Downtown. And it makes use of an underutilized but beautiful part of Main Street.”
In the summer of 2020, the City of Houston introduced the More Space program to ease parking regulations and allow restaurants to use 50 percent of their private parking spaces for expanded outdoor dining. The City collaborated with the Downtown District and METRO to find a solution for Downtown restaurants eager to maximize guest capacity while protecting the health and safety of staff and patrons. In November 2020, Houston City Council approved the program. ...Read MoreLink to press release
While you’ve been away, construction hasn’t slowed down and in some cases has ramped up.Press Release
Downtown Houston Development MapDownload the full PDF
For the past fifteen years, Angie Bertinot has led the Downtown District’s marketing and retail efforts with an overarching goal to build the size of the audience that interacts with downtown and provide a positive downtown experience.
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