Normally marketers tend to be possessive of campaign branding, but this time is different. Our goal is for all of Downtown to rally around this new campaign, We Are Downtown, so we are giving you the tools and resources to roll it into everything you are doing. Be bold, be creative, have fun and if you need to brainstorm on ideas, you know where to find us.
What is We Are Downtown?
As we enter 2021, we want to continue to stay attuned to the moment while supporting our businesses and organizations and getting people to come Downtown!
The Downtown District is excited to launch a new campaign, We Are Downtown, that reinforces the importance for Houstonians to experience the community of people, places, food and stories that make up Downtown—now more than ever! It’s not just a pretty narrative — it’s a visual call to action with an important message: This is our city. We are all a part of this. So, let’s show up for Downtown businesses and for each other.
Through storytelling and personal emphasis, it is intended to drive financial support for Downtown stakeholders who are struggling due to the effects of the COVID-19 pandemic. We Are Downtown’s bold, intentional creative emphasizes the people behind the Downtown’s food, fun, entertainment and hustle.
The campaign’s audience is workers, residents, Houstonian’s and visitors. The intention pillars help centralize the campaign around the tenants of its core message.
HumanizeCreate a human-to-human connection.
Rally for SupportEncourage goodwill and community emphasis.
Inspire to ActionInsist on clear actions that can be taken.
ReassureDispel anxiety by addressing safety concerns head on.
We Are Downtown Marketing Workshop
March 25, 2021
During this hour-long presentation, our creative partner, Black Sheep Agency, shares a look at our We Are Downtown campaign. In addition, they talk through some marketing basics and share digital tools so you can start creating content that connects with your audience and helps drive the goals of your business.Download the full PDF
Watch the zoom workshop here
The Downtown District is leading the charge with the campaign coming to life in a variety of ways.
We Are Downtown Social MessagingApril 2021 Download The Full PDF
For the past fifteen years, Angie Bertinot has led the Downtown District’s marketing and retail efforts with an overarching goal to build the size of the audience that interacts with downtown and provide a positive downtown experience.
If you have any questions, please outreach at firstname.lastname@example.org